Senior Graphic Designer

Transforming complex briefs into engaging stories, leading branding, social, and marketing projects with creativity, clarity, and results

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About Me

Hi, I'm Upma Bawa, a Senior Graphic Designer based in Gurgaon with a passion for creating compelling visual stories.

With years of experience in branding, performance marketing, and social media design, I specialize in transforming complex briefs into engaging visual narratives that drive results. My expertise spans across Adobe Creative Suite, data-driven ad optimization, and AI-assisted design tools.

I've had the privilege of leading design teams and managing multi-channel marketing campaigns for brands like BELLAVITA, Study IQ, and The Earth Store, consistently delivering audience-focused visuals that enhance brand appeal and boost campaign performance.

6+

Years Experience

50+

Projects Completed

100%

Client Satisfaction

Education

Bachelor's of Fashion & Textile Design

Sushant School of Design, Ansal University

2014 - 2018

Skills & Expertise

Design Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Generative AI for Design

Performance Marketing

  • Data-driven Ad Optimization
  • A/B Testing for Ad Visuals
  • Performance Marketing Creatives
  • Visual Storytelling for Ads

E-commerce Design

  • Amazon Listing Creatives
  • Marketplace Design
  • Product Photography
  • Conversion-focused Layouts

Social Media

  • Social Media Calendar Planning
  • Content Strategy
  • Audience-focused Storytelling
  • Multi-channel Campaigns

Creative Expertise

  • Layout & Typography
  • Conceptual Ideation
  • Copy-Visual Pairing
  • Brand Identity Design

Video & Motion

  • AI-assisted Video Editing
  • Motion Graphics
  • Video Storytelling
  • Social Video Content

Work Experience

March 2025 - Present

Senior Graphic Designer

BELLAVITA

  • Boosted campaign performance by optimizing creatives with data-driven insights
  • Led a 4-member design team to craft consistent, audience-focused visuals across channels
  • Managed daily marketing initiatives and multi-channel campaigns to improve retention
Feb 2024 - March 2025

Graphic Designer

BELLAVITA

  • Drove engagement with creatives for premium perfumes at accessible prices
  • Used audience-focused storytelling to differentiate in a crowded beauty market
  • Enhanced brand appeal among value-conscious, quality-driven customers
Sept 2022 - Nov 2023

Graphic Designer

Study IQ

  • Created educational content and marketing materials
  • Developed visual assets for online learning platforms
  • Collaborated with content teams for cohesive branding
Sep 2021 - Sept 2022

Freelancer Graphic Designer

Various Clients

  • Delivered diverse design projects for multiple clients
  • Specialized in branding, social media, and marketing collateral
  • Managed client relationships and project timelines
Aug 2019 - Aug 2021

Graphic Designer

The Earth Store

  • Created brand identity and visual assets for eco-friendly products
  • Designed packaging and marketing materials
  • Developed social media content strategy

Get In Touch

Let's Work Together

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Location

Sector 38, Gurgaon